We began our Angelina Ballerina Ballet program with Summer Camps in 2012. We had enough enrollments in the camps that they paid for our initial investment. Our fall classes began with the new school year and by the end of October we had 45 students enrolled. When our spring dance recital came about in May, we had 74 Angelina Ballerina students perform on stage. We are now into our second year with the program, and we have over 100 students currently enrolled.
Our teachers attended the free training seminars Beverly Spell taught this past summer and brought back even more information that has strengthened our program. Our teachers believe this program is a positive way to introduce ballet to young students, and that their excitement will keep them interested in ballet for years to come.
The student base we have built with these classes has helped us populate the next level of classes in our dance program. This year we saw growth in our Kindergarten Ballet & Ballet 1 enrollment because students from our Angelina Ballerina program are choosing to continue with dance. We now have a profitable dance program that we know will continue to grow, and we have the Angelina Ballerina program to thank for it.
Vince & Eileen Spezialy
I can recommend the Angelina Ballerina method as great way to introduce stories, technique and fun to your preschool dancers. Parents and students alike love this program and it has increased our bottom line!
I just wanted to share our numbers with you in regards to our Angelina Ballerina Program.
We offer a Pre ballet program, which is children between the ages of 2.5 - 5 years of age. Within this program we have 104 little dancers. Of those children, 48 are Angelina dancers. (49.9%) Of those dancers, 41 (85%) take an additional class. We attached a "pre-jazz and tap" class either right before, or right after our Angelina class. Normally, the children in the "Pre" programs only take 1 class per week.
The increase from the Angelina Program is $10.00 more than our Pre Program per month. This gives us an increase in tuition of $480.00 per month...per year that is $4800.00.
The increased revenue from the children who are taking the second class is, $1851.00 per month. Per year, this is an increase for us of $23,310.00 PER YEAR/10 Months(Working capital that we would have never had!
All total, I would have to say that the Angelina Ballerina Program is one of the best investments my company has made. It brings in an additional $23,310.00 per year. That is an overall increase in tuition of 20.3%. That is substantial!
In addition, we have an Angelina Christmas camp that has 7 new clients in it. (I just took the summer program and adjusted to take advantage of being home this holiday season.) We are only doing a 2 hour camp for $25.00. We put a quick add in the paper to see what we would get....it's worth doing. Just getting the word out is so important.
Thank to all who were a part of making this program the wonderful opportunity it is.
Last year, before the Angelina Ballerina Dance Academy program we had 192 3-5 year old students.This year with the Angelina Ballerina Dance Academy program we have increased to 296 3-5 year old students and we are still adding new Angelina Classes. That represents a 54% increase in students. We charge more for the Angelina classes than our regular classes so it is a 62% increase in revenue. Overall this program has directly added $65,060.00 in additional revenue to our studio this year.
We made half of our 3-5 year old classes Angelina classes and left the other half as our “unbranded” regular classes. The majority of parents chose the Angelina classes even though they are priced higher than our regular classes.
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